EXPERIENCE
Lyn is a highly motivated professional interested in applying her diverse communications, management, and design skills in new and challenging ways. With her advertising and business marketing experience and a track record of problem-solving and communications strategy, Lyn will apply her technical strengths and keen understanding of brand and brand messaging to create engagement that meets your organization’s mission.
Qualifications Summary
Qualifications Summary
- In-depth experience creating social media content & award products for organizations to promote corporate culture, engagement and recognition.
- Fourteen years in the recognition industry working with national accounts, such as the American Red Cross national headquarters in Washington, DC, developing donor recognition products in print and 3D formats.
- Managed internal and external marketing for national product lines, including product packaging, website ecommerce point of sale and communications strategies across multiple marketing channels.
- Executed design and production of packaging and marketing materials. Worked with corporate production teams and vendors taking projects from concept to completed product.
- Constructed communications strategies for non-profits to engage members and donors.
- Experienced on multiple content management systems in both web and mobile environments.
- Fluent in Adobe Creative Suite: Illustrator, In-Design and Photoshop and has a passion for tech.
Employment History
Director, Product Design & Marketing
Berkeley Tandem, Inc. Nashville, TN
2000 to present Manage the development, design, production and marketing of wholesale and retail frame products used for corporate recognition and non-profit donor recognition. National accounts include: The American Red Cross national headquarters, Boy Scouts of America, Charlotte, NC BSA Supply, Vanderbilt University & Disney. • Product design from concept and budget, through print production, marketing and retail product launch, with special attention given to corporate branding and message • Develop sales tools, online tools and trade show displays that support the selling process of B2B frame products • B2B market intelligence expertise around buying habits, product criteria and competitive markets • Assess product effectiveness driven by repeat business rooted in customer service, follow-through, targeted personalized solutions, and ease of product use • Manage vendor relationships, collaborating with print and/or web production |
Art DirectorHaggin Group, Sausalito, CA, /Nashville, TN 1999-2000
Worked on-site at Service Merchandise in Nashville, TN. Team member in strategic implementation to move Service Merchandise to an integrated marketing plan that included an online sales model through shopnow.com. • Executed layout and art direction of hardline product catalogs and in-store signage • Implemented weekly marketing strategy in a fast-paced retail advertising environment • Developed weekly circular concepts through sketching and creative collaboration, executed in InDesign for photo art direction layout and print production • Directed product photo shoots, styling and seasonal story-telling to portray product brand lifestyles to drive the creative presentation |
Graphic DesignerDesign One, Inc., Asheville, NC
1993 -1999 Designer for high-end boutique design firm producing catalogs and collateral for the North Carolina furniture industry, regional businesses and local art galleries. Managed accounts from consultation through budget development to finished production. Adjunct Professor of Graphic DesignNorth Carolina State University
1991 – 1993 Taught design foundations to freshman and first year graduate students at North Carolina State University College of Design. Focused on mastering craftsmanship, blending hand work with digital layout and custom renderings to create digital solutions helping students approach problem solving in print media, practice their visual presentation and build a body of work that reflected design skill while beginning their print portfolios. |
Education
Masters, Product Design, North Carolina State University College of Design, 1991
Bachelor of Fine Arts, University of Memphis, 1987
Bachelor of Fine Arts, University of Memphis, 1987